About the Amazing Bill Seaton
BILL SEATON was one of San Diego’s premiere public relations executives for over forty years. He headed PR departments for the San Diego Zoo and SeaWorld for twenty of those years.
Now an author and public speaker, his published zoo memoirs won lst Place honors in the annual San Diego Book Awards competition. It is now about to go into its third printing. In endorsing the book, Jack Hanna, TV personality and former zoo director, says: “Seaton’s 1960s ‘tails’ capture the crazy zoo business like no one else.”
Seaton joined the zoo staff in the mid-l960s as coordinating producer of the syndicated TV show, “Zoorama.” He later created the position of zoo ambassador for Joan Embery and placed her on the “Tonight Show” with Johnny Carson, where she became a perennial guest and national celebrity.
After leaving the zoo, Seaton headed SeaWorld’s PR department for thirteen years. The local PR Club twice named him “PR Man of the Year” for his promotion of shark and penguin exhibits. In 1984 he proudly represented the famous marine park in running a leg of the Olympic torch relay.
